This blog post, published by Barbour Product Search, considers the process of selecting CPD presentations from the specifier’s perspective, and explains that they have identified a need to improve their understanding of a subject because:
- A new project means they are working with an aspect of design for the first time
- New legislation means things have changed
- They have increased their use of a system and want to have a better understanding
- They have a limited knowledge within an aspect of the RIBA core curriculum and need to correct this
CPD can be an effective means of introducing your company to new specifiers, so understanding the motives behind CDP selection can help construction product manufacturers pinpoint the best content and, importantly, identify the right title for the presentation to maximise the enquiry levels. A further blog post, written by Chris Ashworth of Competitive Advantage looks at some of the issues manufacturers should consider when planning and preparing their CPD material.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.
Follow us on Twitter
