Barbour ABI have announced a new, free service called ‘Marketing Mentors’. From now on in, you can enjoy weekly blogs, white papers, and guest articles from industry experts exploring how you can ensure you are getting the very best return on investment for every £ spent in marketing – as well as maximising your investment in Barbour ABI.
In the first blog of the #MarketingMentors series, Barbour ABI share their blueprint for creating blog content that your audience will actively search out, read and share. The following key areas are explored:
- Make it engaging
- Plan your content in advance
- Realise the power of a good headline
- Create helpful content
- Don’t always diy
- Be a tannoy AND a receiver
- Keep it single-minded
- Pass the scan test
- The goldilocks formula
- Monitor and measure
- Be unexpected
In order to read ‘How to Construct Great Blog Content’, click here.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.
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