Construction marketing and research specialist, Competitive Advantage, has announced that it will be undertaking another Architects Omnibus Survey, providing the industry’s suppliers, manufacturers and service providers with the opportunity to have their questions asked.

The benefits:

  • Omnibus surveys are a quick, low-cost solution to inform you about construction markets and opinions – an alternative to a dedicated research project
  • Omnibus surveys are conducted to a set time-frame, giving answers in a relatively short timescale
  • You choose the question(s) you want to ask, and respondent categories, giving you answers to issues of importance to you
  • You can use this quick form of research to inform your strategy planning, or gauge your strategy progress

For manufacturers of building products, the specifier sector is extremely influential and important. With over 18,000 architects’ offices in the UK, employing around 57,000 specifiers, it represents a large group of decision makers with whom you need to understand and engage. It is also a market which is changing how it works and gathers information, in response to the pandemic.

For the manufacturer who only wants one or two questions answered, an omnibus survey is a cost-effective alternative to full market research.

Questions might cover a variety of marketing issues or unanswered business questions. The answers can provide a valuable insight which can inform business decision making and findings remain confidential to the individual subscriber, with each company receiving a personalised report containing just their research findings.

Competitive Advantage are planning an Architects Omnibus in March 2022, comprising 100 interviews with Architects’ practices. There will be no more than 10 questions, which probably means just 6 manufacturer subscribers, so if you want to take advantage of this opportunity you need to be quick. They will be finalising the questionnaire by the end of February and results are planned for publication by the end of April 2022.

For further details, click here.

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