Construction marketing specialists, Competitive Advantage, have published a new guide for the industry’s product manufacturers who either already run a Continuous Professional Development (CPD) program or are considering doing so as part of a specification strategy.
The guide aims to:
- Provide an introduction as to what constitutes CPD and who uses it
- Demonstrate the importance of CPD to both the product manufacturer and the specifier
- Explain what makes CPD effective
- Highlight the importance of the product specification and how it is used
- Introduce the considerations of creating and delivering CPD after the pandemic
- Provide practical insights on the creation, certification and delivery of CPD
It is available to download from the Competitive Advantage website.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
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