If you are finding it difficult to stand out in the construction sector or you are struggling to attract new customers to your business, choosing a clear niche to market your business to could be the answer.
As the old adage goes, if you try and please everyone you end up pleasing no one.
This is definitely the case when marketing your business.
If you are trying to build relationships and grow your business with a number of sub-sectors within the construction industry, you can’t do this with a single marketing message or approach. This won’t resonate with anyone and as a result will have limited success.
So what is the answer?
In this new blog post, construction interiors and marketing specialists, Time54, explore how to relate to your audience, build relationships and trust, and increase sales, by really focusing on a niche within the sector. But what does this mean? How do you do it? And what are the benefits of focusing on a niche?
You can read the blog post here.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.
Follow us on Twitter
