Insynth Marketing have recently published a revised version of their Continuing Professional Development (CPD) Whitepaper for 2023 to respond to questions and challenges with CPD creation, distribution, and certification in the UK construction industry.
The aim of the whitepaper is to guide building product businesses and manufacturers through the process of creating CPD material that is genuinely educational, certifiable by accrediting bodies, and has the potential to reach large audiences.
It helps clarify the opportunities of the distribution channels available for CPD presentations, including traditional face-to-face, digital, on-demand, and modular learning. While many companies understand the importance of CPD, their delivery of the material is limited by the availability of their sales team. Also, research and experience show that architects are increasingly requesting on-demand video content. This white paper helps building products expand their reach by understanding the strengths and weaknesses of digital and physical channels, so they can start to diversify their CPD delivery with the resources available to them and increase their reach and engagement.
Furthermore, the Royal Institute of British Architects’ criteria for CPD accreditation has changed. It is not uncommon for businesses to have their CPD program inactive for months, due to delays in certification. Each round of revisions means a delay in the delivery of the content and a delay to the return on investment for the business. The white paper helps businesses understand what RIBAs certification criteria is before the CPD is in product to streamline the process of accreditation.
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