Marketing is an ever-evolving game of strategy. It’s exciting to discover new moves for presenting your company and attracting construction leads using various methods. But as you’ll know, it’s not all fun and games. The rules are changing at pace and knowing what strategy is right for your company can be difficult – especially if you have limited marketing resources.
Barbour ABI are not only experts in construction intelligence, but also in marketing to the construction industry. They know what makes construction professionals tick and understand their goals. Therefore, in publishing this essential guide, they have pulled together the top tips and marketing strategies that will get your company noticed by your target market in the construction industry. Whether you’re just starting to implement marketing plans or if you’re wanting fresh ideas on how to enhance your current marketing efforts, this guide will provide you with the answers.
Download your free copy of The Ultimate Marketing Playbook to:
- Create engaging, shareable content for your target audience
- Develop effective email marketing campaigns
- Map out a person’s journey with your company and understand how they interact with you
- Get your company noticed by your target market in the construction industry
- Implement simple, but effective, key takeaways into your marketing strategy
Available free from the Barbour ABI website here.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.
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