The 15th Edition of the AMA Research Residential Window Coverings Market Report – UK 2023-2027, with in depth analysis of interior window coverings for residential buildings – curtains, blinds, interior shutters, and curtain suspension systems.
The UK residential window covering market is well-established and demonstrates resilience even during periods of declining consumer confidence. These products hold a dual role in homes, serving both decorative and practical purposes. The surge in online shopping, accelerated by the pandemic, has prompted suppliers to invest in enhancements that will gain significance as this societal shift endures.
Curtains, despite a gradual decline in market share, remain the dominant product sector in terms of value. Blinds emerged as the least affected by the pandemic, likely due to their easy installation, aligning with the pandemic-driven DIY trend. Plantation shutters, sought-after high-value items, are gaining market share. The integration of smart home technology is emerging as a noteworthy trend, with motorised and automated systems growing in popularity.
Among the key players, Hunter Douglas stands as the largest company in the UK market. Noteworthy suppliers include Sanderson, Cleland McIver, Mzuri Group, and Louvolite. Notably, China accounts for roughly half of all imports within this market, reflecting a substantial reliance on overseas manufacturing.
Key Issues Covered in the Report
- Analysis of effects from Brexit, the pandemic and cost-of-living crisis, and how the market is reacting to this uncertainty
- Building Regulation changes including Future Home Standard, and how window coverings contribute to addressing Part O: Overheating
- Energy efficiency through solar shading
- Smart home integration for motorised products
- Post-pandemic online shift
- Key end-use sectors including replacements, newbuild and housemoving
- Key distribution channels, including online, department stores, and home improvement multiples
Market Overview
- Market size by value 2018 to 2023, with forecasts to 2027 and market splits for all products
- Market overview for each product
- Competitive landscape with company profiles for all major players
Product Sectors
- Curtains – readymade, custom made or made to measure curtains, lightweight curtains such as voiles and nets, and curtain fabric.
- Blinds – Venetian, vertical, roller, soft/Roman and pleated.
- Shutters – interior (plantation) shutters.
- Suspension Systems – wooden and metal poles, metal and plastic tracks and accessories.
This report excludes exterior window coverings and shading products, and excludes products used for applications in non-residential buildings.
Market Drivers
Detailed PESTLE analysis including:
- Brexit
- Future Home Standard
- Rising energy and living costs
- UK housing problems
- Health and safety
- Sustainability
End Use Sectors
Summary of sectors driving demand for window coverings:
- Replacements
- House Moving
- Conservatories and Home Improvements
- Newbuild Housing
Supply and Distribution
Review of the key supply channels including profiles of key distributors:
- Independents and specialists
- Department stores, variety stores, discount stores and grocery multiples
- Mail order, Internet and catalogue stores
- Home improvement multiples
- Others including furniture stores
The Residential Window Coverings Market Report UK 2023-2027 is available now and can be ordered here.
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