Construction marketing and research specialist, Competitive Advantage, has published a report profiling the larger housebuilder as part of its ‘Developing Personas’ series.   Developing personas is a really good way of understanding your construction customer.   You can …..

…… use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.  This guide introduces the large housebuilder, with 42 pages of content.   It also provides a comprehensive introduction to the residential construction sector and concludes with guidance on how to develop your own housebuilder persona, with a persona template for you to complete.   Cost is just £50 + VAT.

For more details click here or email learn@cadvantage.co.uk.

The Construct UK Sales & Marketing Directory includes a comprehensive database of named buyers at over 540 UK housebuilders and contractors.  This is just part of the resource for construction sales and marketing professionals that hosts over 75 articles, 1,000 construction events and 30 different databases for download.  

The annual £145 (+VAT) subscription fee provides unlimited access to all UK resources.

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