A CRM (Customer Relationship Management) system refers to software that helps you keep track of interactions with future and current customers and clients. Long gone are those lengthy spreadsheets with data scattered from inboxes, filing cabinets, and endless pieces of paper.
A high-quality CRM can empower you and your building products business to understand your prospects, sales data, and marketing like never before. This new, free to download, publication from construction marketing specialists, Insynth, will guide you through the intricate details which determine whether a CRM could be right for your business, along with detailing the range of CRMs that are available for small, medium and large businesses. Key features include:
- Why you should send your Excell spreadsheet back to 2005
- The fundamentals of purchasing CRM software
- How to select a CRM solution that’s right for YOUR business size
The e-book can be downloaded from the Insynth website here.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.
Follow us on Twitter
