Construction marketing and research specialist, Competitive Advantage, has announced the next target sector for its programme of Omnibus Surveys, providing the industry’s suppliers, manufacturers and service providers with the opportunity to ask one or more questions of their target decision makers.

The benefits:

  • Omnibus surveys are a quick, low-cost solution to inform you about construction markets and opinions – an alternative to a dedicated research project
  • Omnibus surveys are conducted to a set time-frame, giving answers in a relatively short timescale
  • You choose the question(s) you want to ask, and respondent categories, giving you answers to issues of importance to you
  • You can use this quick form of research to inform your strategy planning, or gauge your strategy progress

The Sectors section of our Directory includes our Marketing to Architects feature which looks at targeting the sector,
key media channels and events, and has access to our downloadable database of 1,200+ UK practices

For the manufacturer who only wants one or two questions answered a cost-effective alternative is an omnibus survey. Normally these are conducted as a telephone survey with subscribers purchasing one or two questions. But Competitive Advantage are trialling a new approach – the omnibus focus group. This will be an online focus group conducted with about 6 architects, where we will facilitate a discussion around some of the key issues suggested by subscribers who will then receive a transcript and video recording of the discussion.

The identity of the subscribers will not be disclosed to the participants in the focus group or the other subscribers. Which means the topics discussed will need to be broader than might be the case with a telephone survey and all subscribers must have a common set of interests.

Competitive Advantage plan to conduct the first of these focus groups in February and are currently looking for subscribers who would be interested in participating in this cost effective method of improving your understanding of a key decision maker.

Cost of participation is expected to be £1,200 per subscriber.

For further details, click here.

The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.

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