The FM sector is now large and complex, comprising a mix of in-house departments, specialist contractors, large multi-service companies, and consortia. In the UK alone, the sector is thought to be worth …..
….. between £40bn and £111bn per annum.
Decision makers will be responsible for renewal of equipment, but are also influential in specification for new build. This is an increasingly important role supported by data which shows that in a 25 years period operation and maintenance costs can represent 80% of the total cost of constructing and owning a building, a factor clients are becoming increasingly aware of.
So, it’s important to know how your products contribute to this and the opinions of the Facilities Manager.
For this reason, Competitive Advantage are planning a Facilities Manager Omnibus in September 2019. Comprising 150 interviews with FM decision makers, it is an opportunity for you to gather information in a cost-effective manner.
Right now we are still in the planning process, so it’s the opportunity for you to contact us and help shape the survey quota – the mix of in-house managers and specialist contractors, also the sectors served.
If this could be of interest to you, click here for more details.
What is an Omnibus Survey?
An omnibus survey provides companies with an opportunity to ask one or more questions, of their target decision makers. It provides a cost-effective method of gathering a small amount of information and is ideal when a full bespoke research project is not required. Questions might cover a variety of marketing issues or unanswered business questions. The answers can provide a valuable insight which can inform business decision making.
