Construction marketing specialists, Monitor Creative, have published a ‘Digital Marketing Blueprint for the construction sector. The free to download white paper outlines key areas that can unlock any construction firm’s hopes of digital success, aiming to help you to:
- Increase your conversion rates by updating elements of your UX and UI
- Establish trust and loyalty through effective digital marketing
- Grow your business’s bottom line with targeted SEO strategies
It is divided in to five sections headed:
Introduction
How should construction firms prepare for the future?
The key to answering that question is understanding who will be pulling the levers of change.
Section one
Putting your consumers first with UI and UX
User interface (UI) and user experience (UX) are crucial elements of any successful website. Here’s what you need to know.
Section two
Establishing trust and loyalty with digital marketing
Maximising your online presence can reap dividends for years to come
Section three
Growing your business with targeted SEO strategies
Take time to understand how search engines function and how to use them to your advantage.
Section four
Building a reputation with fast response times
A new generation of industry leaders expect service around the clock. Here’s what you need to know.
The full document can be downloaded from the Monitor Creative website here.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.
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