Insynth have produced an article on Construction Inbound Marketing for building product manufacturers and suppliers.
Highlighting the difficulties of using traditional marketing communications, the guide explains how …..
….. inbound marketing techniques can be employed to draw attention to a product/service “…. by using tactics which are personalised and buyer specific and available for the customer when they are searching for that product or solution.”
Important to implementing a successful strategy is understanding four principle stages of ‘The Specifier’s Journey’, and the article provides an overview of these and considers the “… process and actions taken by a typical architect or consultant when they are given a design challenge.” It then moves on to look in detail at how building product suppliers can use ‘inbound marketing’ techniques to translate this knowledge and understanding into an effective construction sales & marketing strategy.
The article is is available to view on the Insynth blog here.
The Contruct UK sales and marketing Insynth hosts over 75 articles, 1,000 construction events and 30 databases for download. The annual £145 subscription fee provides unlimited access to all UK resources.
