At the start of lockdown, to support the many building product manufacturers who started offering online CPDs, SpecifiedBy began a weekly newsletter to help promote this content to over 30,000 architects and specifiers each week.
After 18 weeks, and well over 400 CPD sessions submitted, they studied the data in order to identify any trends that may provide help to construction product manufacturers seeking to optimise their online CPD efforts.
Our feature ‘CPD Certification and Marketing for Construction Product Manufacturers and Suppliers’ can be viewed here
The results of this analysis have now been published as a report. The findings explore a number of pertinent issues and raise key points. These are presented under generalised headings such as:
- Having a Certified CPD Doesn’t Improve Your Results
- Convenience is King – when it comes to online CPDs, you have a few options in terms of the format
- Test Different Days & Times – when are the best days and times to run your events
- Keep it to 30 Minutes or 1 Hour
Copies of the report are available for building product manufacturers and suppliers to download, free of charge from the SpecifiedBy website here.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.
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