Construction manufacturers need to continuously generate leads to secure opportunities and win deals. However, with a fluctuating marketplace and the rapid growth of digital marketing, manufacturers need to optimise their approach to lead generation to stay competitive. Therefore, a balance is necessary between long-term and short-term tactics to drive sales and marketing activity at different stages on the construction project timeline.
In this masterclass, NBS Marketing Director Robin Cordy was joined by a panel of lead-gen experts to cover topics including:
- The market landscape and where manufacturers should focus
- How lead-gen should support the overall marketing and business plans
- Long-term vs short-term tools, techniques and tactics to optimise lead generation
- Outreach to specifiers programme
- How to measure success
The webinar can be viewed free of charge here.
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