NBS, specification and product information platform, and construction projects database provider, Glenigan, are conducting research to provide a holistic view of manufacturers marketing activity and how digitised it has become.
Effectively marketing your construction products has never been so challenging. The restrictions enforced by COVID over the last 18 months have changed how everyone works; the construction industry is increasingly moving towards digitalisation, and, perhaps most importantly, the marketing communications space is becoming more and more crowded. But what does this mean for your marketing? What are the key strategies you use, and how do these compare to your competitors? What are the main barriers, and how will things change? They want to understand your current and future marketing strategy and activities.
The survey should take about 10 – 15 minutes. The organisers will share the findings with you, helping you to:
- Consider your current and future approach to marketing.
- Benchmark your marketing against similar manufacturers.
- Anticipate potential barriers to effective marketing.
- Plan your marketing strategy for 2022.
For every completed response we receive, the organisers will donate £1 to the charity Crash.
You can take the survey here.
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