The Homebuilding & Renovating Show experienced one of its most successful years to date in 2018, delivering more than 18,000 engaged and targeted visitors at its last two events covering the North and South West of the UK. The Northern Homebuilding & Renovating Show, which took place between 2nd-4th November at Harrogate Convention Centre, stood out by …..
….. marking its busiest event yet with an eight per cent increase in visitor numbers year on year.
Data gathered from both the Northern and South West events underlines the quality of the audience profile, with over 70 per cent of visitors revealing plans for a live project which will be underway within the next 12 months, and an average project spend of between £118,000-£125,000.
Over 50 per cent of visitors are working on a build project, while 28 per cent are improving their home, and 15 per cent are busy carrying out renovations. Out of these, over 70 per cent of them state they do not attend any other self-build events, expressing loyalty to the Homebuilding & Renovating brand.
The organisers also disclosed that 16 per cent of visitors were trade, an increased figure compared to previous years. These are people interested in discovering the latest industry trends, keen to network with likeminded professionals or wanting to assess the opportunities of exhibiting at future events.
Doors and windows were the most popular category overall, with over 50 per cent of visitors sourcing products and services to match their needs, followed closely by the heating sector. Next on the list are flooring and floor structures, bathrooms and kitchens, and lighting and electrical. Over 80 per cent of guests showed their intention of securing purchases following their attendance at the shows.
Nick Noble, commercial & events director at Future PLC, says, “Yet again, we have engaged an active, loyal audience who reinforce The Homebuilding & Renovating Show as the market leader in this space. Last year’s shows highlight the commitment and dedication of our discerning visitors to forge ahead with their plans in the New Year, which we already expect to exceed expectations as much of our 2019 stand space has been booked months ahead of schedule.”
The Homebuilding & Renovating Show is offering more events than ever before this year with the next event taking place in London from 4th-6th October, followed by Edinburgh from 19th-20th October, Harrogate from 1st-3rd November, and then Somerset from 16th-17th November.
For more details on upcoming exhibitions, click here.
